Tuesday 20 October 2015

Task 1b: Professional Communication Technologies

WEB 2.0

How many of you have Facebook or another other form of an online profile?’ 

I’m sure everyone has been asked this countless times whether asked alone or in a group of people. I have been asked this, both alone and with others too, and always find it interesting to see how many and how little people do.

So now to ask you! How many of you have got one or more of these social media accounts; Bebo, Facebook, Flickr, Google, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Snapchat, Skype, Whatsapp and StumbleUpon?

If you have an online profile with at least one of these apps then you are, like me, one of the 38.0 million people out of 64.1 million in the UK population that do. That is A LOT of people! All these apps are categorised as Web 2.0. But what is this ‘Web 2.0’ that is so importantly debated? There are a wide range of social media that differ from each other but there is one thing they all have in common. They all aim to enable collaboration and sharing between users which is what Web 2.0 is; a tool that encourages social networking, communication and participation. This also includes blogs and wikis; communications that are made between the creators and the readers. Web 2.0 provides the opportunity for the reader and the creator to interact with each other as well as swap and share roles. You are in charge of what you post and edit. This differs hugely to Web 1.0 where you were able to read the content only. In this blog I will be discussing some of the key points in Reader 1 and also how they relate to personal experiences.

How I use Web 2.0
The internet is a wonderful and very powerful tool that many people, especially in 2015, would not be able to live without. Without even knowing I, like most of us, have been using Web 2.0 for years, and continue to use it in its various forms on a daily basis. After reading Reader 1 I feel I now have a better understanding of what Web 2.0 is and how we use it. Before reading the booklet I didn't have a clue!

There are some apps such as Facebook, Instagram and Snapchat that I have created online profiles for and used for years as well as others such as Tumblr and Twitter that I rarely use and post on. I began creating these profiles purely to keep in contact with friends and family, but as the years went on and social media became a huge part of our lives, I now use these profiles for pretty much everything; selling or buying items, reading useful (and sometimes totally useless) information and articles, education, communicating with friends and family, looking and applying for jobs, blogging…the list is endless! Although I use Web 2.0 daily, after reading other blogs and doing more research on the topic, I realise how much more effectively I can use it to my full advantage.

Collective Intelligence

What does collective intelligence contribute to the idea of social networking and professional communications?

Collective intelligence is the idea that people from all over the world can participate in an online interaction that brings strangers from different backgrounds together to act collectively in a way that encourages social interaction. This includes supporting collaboration such as in a wiki or enabling discussion and debate, for example, a blog.

Tom Gruber is an American computer scientist with a clear focus on collective intelligence. He suggests there are three specific parts/processes to an online system; A social system, where people communicate and interact, helping improve users’ experiences by sharing their own or other people’s content. A search engine, Google being an example, that is good at finding questions and answers. And finally, intelligent users who know how to create their problems in queries that the search engine can match to online Q&As. These are the components that Gruber believes support collective intelligence. And Web 2.0 usually provides users with all three of these processes.

Of course when writing a post about social networking and communication you have to mention Facebook! I found a very interesting article on an interview with Mark Zuckerburg, the CEO of Facebook, who said:

‘When people are connected, we can just do some great things’[1] (Mark Zuckerburg 2015)

This made me think; Why do people use Facebook?

Facebook is a life story in a nutshell. You can share your own stories, posts, pictures and videos to your own profile or to others, while people are able to comment, like or share and vice versa. I think the sheer level of interaction that occurs every day on Facebook is amazing, showing just how efficient Web 2.0 really is. As a dancer, I have personally been able to see upcoming auditions and castings on a closed group on Facebook called The Hustle, which is a community of artists that support other artists to find work. As you can imagine this is an incredibly helpful and useful group as not only can I see suitable jobs I apply for, but am also encouraged to tag and notify other friends on job posts that may apply to them, while they return the favour. It’s a huuuge communication point filled with many little interactions that is only as big as it is due to the fact that people are participating collectively.

I personally believe using the web for learning is incredibly useful. I remember doing homework back in high school, and using Google to help me with my spelling or a language translation or to search for useful documents I could use for referencing, for example. Although it is important that not everything you read is used as a reliable source.

Using Web 2.0 creates this freedom of knowledge to have your own opinion and discuss others, as well as being directly involved in what we write and post. Web 2.0 is a tool that opens up a whole new world of knowledge and networking that I feel I could expand my learning in to benefit me in my future professional practices. In conclusion I think it is a concept that will never stop expanding and developing for the better.

I would definitely recommend reading the article in the link below. It was interesting and was a helpful article to relate to.





[1] ZUCKERBERG, M (2015)  Mark Zuckerberg Q&A: The Full Interview on Connecting The World. (Online Interview). Available from: http://www.bloomberg.com/news/articles/2015-02-19/mark-zuckerberg-q-a-the-full-interview-on-connecting-the-world

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